Evolution of Online Matrimonial Service In India

Online matrimony services are not a new concept. In India, they started in the late 1990s. Such services gain significant growth by 2003 with the emergence of around 2000 Indian online matrimonial sites. The main reason behind this rapid growth is that today, unlike the traditional matchmaking process, matrimonial websites have a wide reach all over India and other nations.

 

Evolution of Matrimonial Services

Online matrimonial sites originally started for NRIs. This is because, during the 90s, there was no good internet connectivity in India. In the 2000s, matrimonial web portals started combining love and arranged marriages. However, this industry witnessed growth in 2017. The industry gained an average of 2% revenue yearly from 2010 to 2015. The profit rate was then expected to go beyond Rs.20.6 billion by 2020.

 

Reasons for the Exceptional Growth of Matrimonial Sites in Recent Years

The impact of the lockdown on Covid-19 has been noticed greatly on matrimonial websites with their huge growth. Several matrimonial sites had witnessed huge growth in their customer base. During the pandemic, most people are limited to their houses and spent more time browsing online matrimonial sites to find the right match. Many websites had gained a 30% increase in the number of registrations.

The companies started providing special offers and enhanced matrimonial services. Alongside helping with matchmaking operations, companies included other services such as horoscope matching, wedding planning, pre-bridal dietician, and lots more.

 

Future of Matrimonial Services

The advancement of the internet has revolutionized the matrimony industry. User-friendly nature, a huge database of prospective brides and grooms, enhanced security, and genuine results are making more people opt for a matrimonial site rather than a traditional approach.

In 2022, online matrimonial industry revenue in India is estimated to be 0.26 billion US dollars. The year-on-year growth for these services is 130%. Today, more than 12 million people in India use online matrimonial websites. Seeing the rapid growth, the industry is believed to have an increased future scope.

Wedgate Matrimony is among the topmost leaders in the matrimony sector. It becomes the primary choice of people seeking a compatible life partner to get married. This matrimonial agency has been successfully offering a wide range of services such as remarriage, late marriage, NRI matrimony, and lots more. Moreover, the experts are fully dedicated to assisting you in organizing and planning your weddings successfully without any stress.

Must Read: The Ultimate Wedding Checklist: An Ultimate Wedding Planning Guide